You are currently viewing d’Alba Faucets SEVENTEEN’s HOSHI as Asia World Ambassador, Eyes Southeast Asia Enlargement – timchew.internet

d’Alba Faucets SEVENTEEN’s HOSHI as Asia World Ambassador, Eyes Southeast Asia Enlargement – timchew.internet

Premium vegan beauty brand d’Alba (BMonument) has extended its contract with SEVENTEEN member HOSHI as its Asia Global Brand Ambassador. This move signals the brand’s continued growth and ambitious plans for expansion in Southeast Asia.

d’Alba boasts impressive global sales, reaching a staggering $200 billion across Korea and international markets last year. Their strategic partnership with HOSHI has proven particularly successful in Japan. Since appointing him as their global ambassador in Korea and Japan, d’Alba’s brand awareness in the region has skyrocketed. This translates to strong sales figures, with the brand reaching 10 billion on major platforms like Qoo10 and Rakuten, even ranking #1 in key categories.

d’Alba’s expansion plans extend beyond South Korea and Japan. Renewing HOSHI’s contract as the brand’s Asian ambassador is a strategic move to accelerate d’Alba’s growth across Southeast Asia. The brand witnessed explosive sales growth in Southeast Asia in 2023, with Vietnam and Indonesia leading the charge. They’re now setting their sights on raising brand awareness in other countries like the Philippines, Malaysia, Singapore and Thailand.

“BMONUMENT Co Ltd. d’Alba is a premium global brand, and the professional and artistic image of HOSHI, who is leading K-pop as a global phenomenon fits the vision & mission of the brand. We are very happy to continue our precious relationship this year followed by last year. Please look forward to our various future collaborations with HOSHI.”

CEO of d’Alba Sungyeon Ban

d’Alba’s success isn’t limited to Asia. The brand is experiencing rapid growth in other major markets like the U.S., Russia, and China. Overseas sales surged by a staggering 135% in 2023 compared to 2022, solidifying their position as a global player.

.

Visual courtesy of d’Alba

Leave a Reply